Could NYPD Have Handled #MyNYPD Better?

(socialON) Call it a social-media fail. The NYPD’s plan to engage Twitter users backfired when users hijacked the hashtag #myNYPD. Should the police have anticipated the response? Social-media strategist and Syracuse University assistant professor Anthony Rotolo discusses on the News Hub. Photo: Getty Images. Copyright 2014, Dow Jones & Company, Inc.

Could NYPD Have Handled #MyNYPD Better? by WSJ Live