(socialON) Call it a social-media fail. The NYPD’s plan to engage Twitter users backfired when users hijacked the hashtag #myNYPD. Should the police have anticipated the response? Social-media strategist and Syracuse University assistant professor Anthony Rotolo discusses on the News Hub. Photo: Getty Images. Copyright 2014, Dow Jones & Company, Inc.
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Could NYPD Have Handled #MyNYPD Better? by WSJ Live